MOTIVATION AND ITS CONCEPTS
CONCEPT OF MOTIVATION:
The term motivation is derived from the word ‘motive”. The word
‘motive’ as a noun means an objective, as a verb this word means moving into
action. Therefore, motives are forces which induce people to act in a way, so
as to ensure the fulfillment of a particular human need at a time. Behind every
human action there is a motive. Therefore, management must provide motives to
people to make them work for the organization.
Motivation may be defined as
a planned managerial process, which stimulates people to work to the best of
their capabilities, by providing them with motives, which are based on their
unfulfilled needs.
According to William G.
Scott,
“Motivation means a process
of stimulating people to action to accomplish desired goods.”
Features of
the concept of motivation:
1. Motivation is a personal and internal feeling:
Motivation
is a psychological phenomenon which generates within an individual.
2. Motivation is need based:
If there
are no needs of an individual, the process of motivation fails. It is a
behavioural concept that directs human behaviour towards certain goals.
3. Motivation is a continuous process:
Because
human wants are unlimited, therefore motivation is an ongoing process.
4. Motivation may be positive or negative:
A positive
motivation promotes incentives to people while a negative motivation threatens
the enforcement of disincentives.
5. Motivation is a planned process:
People
differ in their approach, to respond to the process of motivation; as no two
individuals could be motivated in an exactly similar manner. Accordingly,
motivation is a psychological concept and a complex process.
6. Motivation is different from job satisfaction:
The process of motivation is illustrated in the figure given
below:
Figure
15.1 shows an employee has a need or urge for promotion to a higher position.
If this need is strong, the employee will fix his goal and find alternatives to
reach the goal. The might have two alternatives, namely, (i) hard work and (ii)
enhancement of qualification (e.g., getting MBA) and hard work.
He might
choose the second alternative and succeed in getting promotion (goal
achievement) thus, his need for promotion would be satisfied and he would start
again for the satisfaction of a new need.
THEORIES
OF MOTIVATION:
1. Maslow’s hierarchy of needs
Abraham Maslow postulated that a person will be motivated
when his needs are fulfilled. The need starts from the lowest level basic needs
and keeps moving up as a lower level need is fulfilled. Below is the hierarchy
of needs:
- Physiological:
Physical survival necessities such as food, water, and shelter.
- Safety:
Protection from threats, deprivation, and other dangers.
- Social
(belongingness and love): The need for association, affiliation,
friendship, and so on.
- Self-esteem:
The need for respect and recognition.
- Self-actualization: The opportunity for
personal development, learning, and fun/creative/challenging work.
Self-actualization is the highest level need to which a human
being can aspire.
The leader will have to understand the specific need of
every individual in the team and accordingly work to help fulfil their
needs.
2. Hertzberg’s two factor theory
Hertzberg classified the needs into two broad categories
namely hygiene factors and motivating factors.
Hygiene factors are needed to make sure that an employee is
not dissatisfied. Motivation factors are needed for ensuring employee's
satisfaction and employee’s motivation for higher performance. Mere presence of
hygiene factors does not guarantee motivation, and presence of motivation
factors in the absence of hygiene factors also does not work.
3. McClelland’s theory of needs
McClelland affirms that we all have three motivating
drivers, and it does not depend on our gender or age. One of these drives will
be dominant in our behaviour. The dominant drive depends on our life
experiences.
The three motivators are:
- Achievement: a need to accomplish and
demonstrate own competence People with a high need for achievement prefer
tasks that provide for personal responsibility and results based on their
own efforts. They also prefer quick acknowledgement of their
progress.
- Affiliation: a need for love,
belonging and social acceptance People with a high need for affiliation
are motivated by being liked and accepted by others. They tend to
participate in social gatherings and may be uncomfortable with conflict.
- Power: a need for control own
work or the work of others People with a high need for power desire
situations in which they exercise power and influence over others.
They aspire for positions with status and authority and tend to be
more concerned about their level of influence than about effective work
performance.
4. Vroom’s theory of expectancy
Victor Vroom stated that people will be highly productive
and motivated if two conditions are met: 1) people believe it is likely
that their efforts will lead to successful results and 2) those people also
believe they will be rewarded for their success.
People will be motivated to exert a high level of effort
when they believe there are relationships between the efforts they put forth,
the performance they achieve, and the outcomes/ rewards they receive.
5. McGregor’s theory X and theory Y
Douglas McGregor formulated two distinct views of human
being based on participation of workers. The first is basically negative,
labelled as Theory X, and the other is basically positive, labelled as Theory
Y. Both kinds of people exist. Based on their nature they need to be managed
accordingly.
- Theory X:
The traditional view of the work force holds that workers are inherently
lazy, self-centred, and lacking ambition. Therefore, an appropriate
management style is strong, top-down control.
- Theory Y: This view postulates that workers are inherently motivated and eager to accept responsibility. An appropriate management style is to focus on creating a productive work environment coupled with positive rewards and reinforcement.
Conclusion
Motivation is the state of mind which pushes all human being
to perform things with the highest spirit and with positivity. The leader will
have to ensure that every individual in the team and the organization is
motivated. The various motivation theories helps in understanding what will
motivate people.
THANK YOU