CONCEPT OF COMMUNICATION
DEFINITION OF COMMUNICATION:- Communication is the way of sending information. It is the process of exchanging information between two or more persons to achieve mutual understanding with each other. The basic steps of communication are message composition, message encoding, transmission of a signal, to people by using technology. According to different authors:- “Communication is a way that one organisation member shares meaning and understanding with another.” - Koontz and O’Donnell “Communication is the process of passing information and understanding from one person to another.” - Keith Davis “Communication is the sum of the things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.” Louis A. Allen PROCESS OF COMMUNICATION: The process of communication consists of the ...